Fueling Wi-Fi Hot Spots with
Broadband Wireless
The Challenge:
Public Internet access points – or, hot spots – are the “hottest” new customer attraction at retail outlets. This might be the thing to bridge the consumer/high-tech gap once and for all. Companies such as McDonald’s and Star bucks, along with airports and even new urban pedestrian malls, offer Wi-Fi in their stores nationwide. Setting up Wi-Fi itself is fast and lucrative – but that’s only half the equation. Sufficient high-bandwidth Internet connectivity to offer those in-store laptops is critical. Sort of like installing faucets inside a building, you also need the link to the city water supply outside the building. But leased lines are not necessarily available and affordable in all locations.
Suggested Products:
|
The Solution:
To enable consistent Wi-Fi hot spot service at all franchise locations, a service provider can use broadband wireless solutions nationwide. Without the expense of installing new cable to every location, wireless point-to-point (or point-tomultipoint) devices can be installed at each store, with broadband connectivity from the nearest point-of-presence. The unique advantage of working with Proxim is a complete wireless hot spot solution: wireless last mile equipment and Wi-Fi access points.