5 Reasons to Graduate to
Wireless Broadband

The Challenge of Every ISP

Customers want competitive prices and high speed Internet access; service providers want to be first in line to sell access. Now that competition has heated up, time-to-market – or more accurately, time-to-revenue – is a key concern. Established telecommunications providers seek to expand footprint and discover new sources of revenue. Market newcomers seek to differentiate themselves from the “old guard” by inventing new, faster avenues to service delivery. Trenching new cable into new geographies will take too much time for both groups, and incurs large expenses.

Wireless- the Solution for Established ISPs

For the established telecommunications provider with investments in existing T1 or E1 cabling, wireless networks allow expansion from a cabled point of presence. Very quickly and inexpensively, a company can leverage its brand strength into new service offerings and new localities. And because wireless connections are inherently scalable, the service can grow with customers’ needs – without additional infrastructure costs.

ISP Newcomer? Wireless Last Miles –the Only Way to Beat ISP Incumbents

For the market newcomers – dubbed “WISPs” or Wireless Internet Service Providers by the press – competing with large incumbents can be challenging. Broadband wireless access gives WISPs a competitive edge in the market. Because the cost of equipment is more affordable than fiber or leased lines, a minimal investment can launch a broadband service offering competing with existing wired broadband. Wireless networks are fast to install, allowing quick ramp-up and reducing time-to-revenue.

More Benefits

As an added benefit for both new and established broadband providers, wireless enables valuable “up-sell” opportunities. Instead of a shared connection, commercial users can benefit from a dedicated link with a fixed Service Level Agreement – made affordable by wireless last mile technology. Also, wireless is an attractive option for network redundancy, which should be a critical part of the corporate contingency plan. For flexible service offerings, wireless last mile products from Proxim come in capacity variations to enable tiered subscriber plans to fit every customer’s budget and business needs.