Enter Underserved Geographies with a Viable Solution
The Challenge
One interesting strategy for acquiring market share in the competitive
cellular and data service provider markets is to be the first to enter
a new geography. While the major metropolitan areas around the world have
been addressed, many harder-to-reach or less-densely populated areas remain
under-served. However, the challenge is how to cost-effectively install
the required infrastructure. The cost of installing points of presence
and backhaul equipment to a NOC both must be offset very quickly by bringing
in enough revenue to begin to recoup CapEx costs. But enough leased line
capacity may not be available in the very geographies that also lack sufficient
cellular and broadband services – or may be available only with
a premium price tag.
The Solution
The best business model for building out a robust infrastructure for service
in a new region is with wireless backhaul products (and broadband wireless
Last Mile products). Wired and wireless backhaul both entail an initial
equipment investment for each side of the link – yet wireless backhaul,
unlike leased line backhaul – incurs zero additional monthly costs.
And wireless backhaul can be installed far more quickly and easily than
wires – traversing uninhabited areas to get to target populations.
Wireless backhaul equipment is the difference between viability and impossibility.
The Products
Tsunami Point-to-Point
Tsunami MP.11
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